The myth Danny Wise
by E. Puccini
Today the myths
of young people are: Steve Jobs, Gandhi, Nelson Mandela but also Albert
Einstein, Barack Obama, Sigmund Freud and Rita Levi Montalcini.
Because?
According to
adolescents the qualities to emerge in life are: motivation, strength and
marked personal qualities and these characters have to sell.
Today fashion
has become a social phenomenon: you dress in a certain way to stand out and be
part of a group (see flower children), beyond it can be aesthetically pleasing
or ethically shareable. Instead it should be as it has always been, attached to
a classic style with a solid and healthy character where the aesthetic can
taste its winning weapon, considering the past, present and future that in turn
lead us to give it a value historical but above all ethical.
In today's
society the strong link with the past seems to have been lost, communicating a
message of power and abuse. We can say that fashion has an adolescent character
where there is a need for a break with the past but also the need for a
futuristic perspective.
Why can Danny
Wise become a myth for today's youth?
Because the path
of the famous designer was overwhelming: First Top Model then thanks to his
entrepreneurial skills, to his meticulous work and constant commitment, he
became a stylist of his House of High Fashion and Luxury (1992), focusing and
making an imprint of his Maison, the idea of beauty, style and elegance and
therefore remaining so attached to the past, to tradition but flying towards
the future, with its visionary thinking, its eclecticism, its being the creator
of uniqueness, brilliant, charismatic, so much to be considered the designer
and I would add, the entrepreneur of the third millennium.
He is the most
adolescent designer that exists because his idyllic present is a perfect
marriage between past and future, between tradition and renewal, between charm,
elegance and conscious research of the "Above" for others, but for
him a normal lifestyle , accompanied by nonconformity impregnated with alien
estrusita '.
Often compared
to the cultural phenomenon of Dandyism for his research to the eternal
exaltation of finesse and elegance, I can with absolute pride, affirm that
Danny Wise does not belong to any current, he is the current itself.
Perhaps young
people think that Danny Wise is a character light years away from their ideals
because his market revolves around the lunar world of extra luxury he created,
instead it is the character that can motivate them to become better men.
His wisdom, his
talent, his constant and silent dedication to work, his disarming humility, his
incredible culture, are values that are priceless and that can really change
our society
THAT'S WHY THE
DANNY WISE PHENOMENON.
